NELSON FARRA

A skilled and well-versed Graphic Designer with over 15+ years of professional and entrepreneurial experience in creative design and marketing. Known for a broad skill-set producing engaging print and digital designs, including product design, brand marketing, advertising collateral, merchandising design, and e-commerce websites.

An organized team player who effectively communicates with internal and external stakeholders to manage projects, ensuring final work is delivered seamlessly and on time. Proven track record of delivering projects with exceptional creative skills, and ability to account manage while maintaining brand integrity in fast-paced professional environments.

Top SKILLS

• Graphic Design & Illustration
• Product Marketing (Catalogues, Sell Sheets, Brands Guidelines)
• Packaging & Die-Line Design
• Product Design
• Licensed Artwork & Licensor Approvals
• Retail Merchandising & Advertising Design
• Brand & Content Creation
• Marketing Planograms
• Branding (Logos, Brand Guidelines)
• Retail Shopper Marketing
• Product Photography (Studio & Lifestyle)
• Project Management
• Account Management
• E-Commerce Web Design & Development

Experience Overview

• Expert proficiency in the Adobe Creative Suite including Illustrator, Photoshop, InDesign, After Effects and Acrobat Pro
• Producing state of the art and demand driven designs adhering to current market trends and brand standards proven to drive results
• Extensive experience in designing engaging creative including product and packaging design, sales materials, in-store displays, retailer omni-channel experiences, product photography and in-store environments
• Working with licensed artwork and licensor approvals as well as creating and maintaining original brand standards and campaigns
• Proven ability to manage critical timelines, work-back schedules, status communications and stakeholder expectations with a variety of project or content management systems